• MONDAY 19 MAY 2025
  • MONDAY 19 MAY 2025
  • MONDAY 19 MAY 2025
  • MONDAY 19 MAY 2025
  • MONDAY 19 MAY 2025
  • MONDAY 19 MAY 2025
  • MONDAY 19 MAY 2025
  • MONDAY 19 MAY 2025
  • MONDAY 19 MAY 2025
  • MONDAY 19 MAY 2025

OPEN

W SOUTH BEACH
MONDAY 19 MAY 2025 | 12:00–17:00

 

Open House kicks off L.E/Miami the best way we know how: with on-tap thought leadership and free-flowing rosé at one of our favourite South Beach hotspots, W South Beach. Add the coolest crowd in contemporary travel, and you’re guaranteed good vibes. Scroll down for all the deets.

 

 

KILLER THOUGHT LEADERSHIP

Open House 2024 laser-focused on one epic theme: reimagining travel. From the designer of the first 3D-printed hotel to the futurists predicting Gen Z's next moves, the collective heard directly from the industry experts shaking up the status quo.

THE AGENDA

REIMAGINE STAGE

13:00 – 13:45
Future Forecast: How Gen Z’s Tastemakers Are Reimagining Travel
14:00 – 14:45
Analogue vs AI: Why Friction Is Healthy for the Guest Experience
15:00 – 15:55
Authenticity Rules: The Art of Integrating Culture Into Your Travel Brand
16:00 – 16:45
From El Cosmico to the Moon: Designing the Future of Hospitality

REFOCUS STAGE

13:00 – 13:45
Free Agents: Engaging the Next Generation of Travel Buyers
14:00 – 14:45
In High Demand: How Queer Culture Influences Travel Trends and Hotspots
15:00 – 15:55
Work Smarter, Not Harder: A Masterclass in Maximising Travel Tech
16:00 – 16:45
World-Leading Wellness: Building an Evidence-Based Programme

REBEL & CHILL

13:00 – 17:00
Where to go if you need to take a few. Expertly hosted by W South Beach GM Rick Ueno, drop by for cigars, ice-cream tastings and oyster shucking (not all at the same time, obvs).

MASTERCLASS STUDIO

13:30 – 14:15
In the AI Studio
14:30 – 15:15
In the AI Studio
15:30 – 16:15
In the AI Studio
16:30 – 17:15
The Art of Rebranding

L.E/BOUTIQUE

13:00 – 17:00
Shop The Bungalow Agency's curated selection of ultra-chic fashion brands (and bag a killer outfit for L.E/ week).

STUDIO SIRO

13:00 – 17:00
Stop by for a complimentary juice, massage and to get schooled on the wellness-led hotel brand’s latest openings.

IMMERSIVE EXPERIENCES

Every year, Open House boasts a legendary lineup of bungalow experiences, from AI masterclasses to on-tap massages, boutique shopping and much more.

ALL-DAY NETWORKING

Come for your old friends, stay for your new ones: with a crowd this cool, it’s impossible to leave without fresh connections. 

L.E/SUNSET
SESSION

01 / 04

Hosted by W Hotels
at W South Beach

Sashay into the evening shift from 18:00-20:00 and toast to the week ahead with a chill yet celebratory soireé. Think: live DJs, light bites and immaculate vibes.

 

We’ll be winding things down by 20:00, leaving you free to don your dancing shoes and explore Miami (or turn in early to be fresh for Tuesday’s meetings — we can keep a secret).
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