Calling all travel agency owners, hotel MDs, GMs and senior-level C-suite: this one’s for you.
Reserved exclusively for the 50 most respected leaders in contemporary travel, a Master Pass brings you instant industry recognition and visibility, tailored, expert-led content and direct access to top-tier travel press.
What makes you you

In 2024, Master Pass laser-focused on reimagining the future of contemporary travel through Gen Z. From their ever-evolving travel preferences to how they make work, play and purchase decisions, the Master Pass crew heard invaluable insights from the world's leading authorities on Gen Z, including wunderkind and Head of Next Gen at UCA, Ziad Ahmed. Ready to up your game? Look out for Master Pass 2025, applications opening soon.

How does it work?

Running parallel to L.E/Miami, Master Pass holders enjoy a packed agenda of masterclasses and workshops, before joining the wider collective for daily lunches and evening events.

    Dive into expert-led masterclasses that equip you with the tools you need to thrive in your biz.
  • Direct access to top-tier travel press, buyers and contemporary hospitality’s C-suite.
    From a private cocktail reception to an intimate Q&A with leading travel journalists, meet the specific people you want in your inner circle. Plus, get unlimited access to the full L.E/Miami showfloor, evening events and 1,700+ members of the contemporary travel collective, repping the best of the best in boutique hospitality.
  • Problem solve with 50 hospitality leaders on your level.
    Strictly limited to 50 senior- level leaders and carefully selected buyers and agency owners, Master Pass is a rare chance to solve shared challenges as one, powerful group.


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The easiest way to find out what’s driving Gen Z’s travel decisions? Ask them directly. Or, better still, ask the founder of the Gen Z-marketing agency recently acquired by UTA, before being duly appointed their ‘Head of Next Gen’. Enter Ziad Ahmed, who’ll be unpacking the Gen Z mindset as it pertains to travel. From climate change to costs and culture, Ziad will explore the emotions and market conditions shaping how his generation are travelling right now – and what this means for you and your hotel or offering. 

Disarmingly impressive and brimming with actionable advice, Ziad Ahmed will bring you real-time insights gleaned from his work with leaders like you, helping them connect more productively with young(er) audiences. He will also reflect on qualitative discussions he’s had with key opinion leaders on what it looks like to push the rhetoric from simply ‘sustaining’ the current situation – to redefining, and regenerating, the status quo.

A long time ago, in a galaxy far far away…the innkeeper was the chief curator of culture and hospitality. (Overblown job titles? They’re nothing new.) As people passed through towns and villages, it was innkeepers they looked to for news, gossip and local recommendations – as well as handling emergencies, protecting their property and providing solutions to problems that arose.


As Pablo Henderson will attest in this fascinating, hybrid workshop/presentation, it’s high time contemporary hospitality and the hotel ecosystem returned to its innkeeper roots. You’ll discover how to better support the needs of your future guests and workforce, by modelling timeless principles that have long been part of the innkeeper’s hospitality roots – creating an environment where your guests and employees can thrive.

More than any workers before them, Gen Z – and the generation hot on their heels, Gen Alpha – are seeking meaningful employment that respects their individuality and personal quirks. This seems simple enough, until we consider the limitations of hospitality, which is struggling to attract – and retain – Gen Z staff. Enter serial entrepreneur and hospitality tech wizard Alex Lamotte-Hysbergue, who’ll lead this enlightening workshop to help you rethink your ‘back office’ jobs, reduce grunt work, and make your teams happier and more productive in the process. 

Split into two sessions, a brief keynote followed by an immersive workshop, you’ll complete a short ‘pre-work’ project before coming to Master Pass (more details to follow very soon).  Over 90 minutes, you’ll gain actionable deliverables to help you alleviate your operational challenges – from revenue management to HR – and make your biz a preferred workplace for Gen Z.

For two decades, Diana Verde Nieto has guided companies towards sustainable economic growth and innovation. She even wrote the book on it (Reimagining Luxury: How to Build a Sustainable Future for Your Brand, released in January this year). Now, she’s coming to Master Pass to quite literally shift your mindset, so you can future-proof your business.

You’ll discover:


  • What mindsets are, and why they’re key for growth
  • How to build a culture of growth and collaboration
  • How to incorporate Inclusive exclusivity as a growth strategy
  • How to create a mission driven growth strategy or activation, in a hands-on workshop

Ever wished you could ask contemporary travel’s most prolific press absolutely anything? Enter the Reverse Press Conference at Master Pass by L.E/Miami. From what makes a truly headline-stealing story in 2024; to finding fresh angles when you’re all out of news; to whether you always need to pay for journalists’ flights, our five-strong panel are prepped and ready to answer all your thorniest questions.

Expertly moderated by Bashar Wali (legendary hotelier, entrepreneur and Founder & CEO of This Assembly and Practice Hospitality) you’ll leave with a crystal-clear understanding of how to best engage, and work with, the press moving forward. 


Our all-star lineup of travel journalists will be revealed very shortly. In the meantime, if you’re a Master Pass holder – we recommend getting your questions prepped early doors… 



10 June
12:00 – 17:00
The only way to kick off your week in Miami? Open House. Join the 1,700+ members of the wider L.E/Miami collective at W South Beach for a full day of thought leadership, networking and interactive experiences.
20:00 – 23:00
Hosted by W Hotels, the Official Opening Party at W South Beach is the perfect place to cement biz relationships old and new with a poolside soirée that’s packed with reimagined twists.


11 June
09:00 – 09:30
Arrivals at W South Beach
09:30 – 10:15
The (Re)Generation Game: Gen Z and the Future of Travel
10:15 – 11:00
The Modern Innkeeper: Preparing for the Future of Work
11:00 – 11:30
Networking break
11:30 – 12:50
Tech Nation: Automating Your Future
12:50 – 14:30
Lunch with the wider L.E/Miami collective at your choice of our can't-miss lunch spots.
14:30 – 15:00
Coffee break at Mondrian South Beach
15:00 – 16:30
Shift Happens: Building a Mission-Driven Mindset
16:30 – 17:00
Networking break
17:00 – 18:00
Reverse Press Conference at Mondrian South Beach
18:00 – 19:30
Drinks Reception with Press at Mondrian South Beach


12 June
09:00 – 12:55
Want to meet the meticulously vetted buyers and suppliers who made the cut for this year's guest list? Head to the L.E/Miami showfloor at Miami Beach Convention Center to make new connections.
13:00 – 14:30
Lunch with the wider L.E/Miami collective again at your choice of our can't-miss lunch spots.
14:30 – 17:30
Head back to the high-energy showfloor in the afternoon to see how your brand's meetings are going – and solidify your connections with contemporary travel's top buyers and suppliers.
17:30 – 18:30
Make the most of your time on the showfloor with our brand-new happy hour, coupled with live music, relaxed networking and more time to explore the activations.


13 June
09:00 – 17:30
Stay on for the final day of the showfloor and lunch-date networking, following the same format as the previous day.
19:00 – 23:00
Make an entrance at the closing celebration alongside your fellow Masters – and the wider L.E/Miami collective – at the Official Closing Party Hosted by 1 Hotel South Beach, in Partnership With Capital One Travel.


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Ready to master your industry? Let's do it.