L.E/Master Pass - L.E/Miami

In 2024, Master Pass laser-focused on reimagining the future of contemporary travel through Gen Z. From their ever-evolving travel preferences to how they make work, play and purchase decisions, the Master Pass crew heard invaluable insights from the world's leading authorities on Gen Z, including wunderkind and Head of Next Gen at UCA, Ziad Ahmed. Ready to up your game? Look out for Master Pass 2025, applications opening soon.

How does it work?

Running parallel to L.E/Miami, Master Pass holders enjoy a packed agenda of masterclasses and workshops, before joining the wider collective for daily lunches and evening events.

HIGHLY TAILORED, FUTURE-FOCUSED CONTENT: MASTER GEN Z.
Dive into expert-led masterclasses that equip you with the tools you need to thrive in your biz.
Direct access to top-tier travel press, buyers and contemporary hospitality’s C-suite.
From a private cocktail reception to an intimate Q&A with leading travel journalists, meet the specific people you want in your inner circle. Plus, get unlimited access to the full L.E/Miami showfloor, evening events and 1,700+ members of the contemporary travel collective, repping the best of the best in boutique hospitality.
Problem solve with 50 hospitality leaders on your level.
Strictly limited to 50 senior- level leaders and carefully selected buyers and agency owners, Master Pass is a rare chance to solve shared challenges as one, powerful group.

SESSIONS

01 / 05

The easiest way to find out what’s driving Gen Z’s travel decisions? Ask them directly. Or, better still, ask the founder of the Gen Z-marketing agency recently acquired by UTA, before being duly appointed their ‘Head of Next Gen’. Enter Ziad Ahmed, who’ll be unpacking the Gen Z mindset as it pertains to travel. From climate change to costs and culture, Ziad will explore the emotions and market conditions shaping how his generation are travelling right now – and what this means for you and your hotel or offering.

The easiest way to find out what’s driving Gen Z’s travel decisions? Ask them directly. Or, better still, ask the founder of the Gen Z-marketing agency recently acquired by UTA, before being duly appointed their ‘Head of Next Gen’. Enter Ziad Ahmed, who’ll be unpacking the Gen Z mindset as it pertains to travel. From climate change to costs and culture, Ziad will explore the emotions and market conditions shaping how his generation are travelling right now – and what this means for you and your hotel or offering.

Disarmingly impressive and brimming with actionable advice, Ziad Ahmed will bring you real-time insights gleaned from his work with leaders like you, helping them connect more productively with young(er) audiences. He will also reflect on qualitative discussions he’s had with key opinion leaders on what it looks like to push the rhetoric from simply ‘sustaining’ the current situation – to redefining, and regenerating, the status quo.

Close

A long time ago, in a galaxy far far away…the innkeeper was the chief curator of culture and hospitality. (Overblown job titles? They’re nothing new.) As people passed through towns and villages, it was innkeepers they looked to for news, gossip and local recommendations – as well as handling emergencies, protecting their property and providing solutions to problems that arose.

A long time ago, in a galaxy far far away…the innkeeper was the chief curator of culture and hospitality. (Overblown job titles? They’re nothing new.) As people passed through towns and villages, it was innkeepers they looked to for news, gossip and local recommendations – as well as handling emergencies, protecting their property and providing solutions to problems that arose.

As Pablo Henderson will attest in this fascinating, hybrid workshop/presentation, it’s high time contemporary hospitality and the hotel ecosystem returned to its innkeeper roots. You’ll discover how to better support the needs of your future guests and workforce, by modelling timeless principles that have long been part of the innkeeper’s hospitality roots – creating an environment where your guests and employees can thrive.

Close

More than any workers before them, Gen Z – and the generation hot on their heels, Gen Alpha – are seeking meaningful employment that respects their individuality and personal quirks. This seems simple enough, until we consider the limitations of hospitality, which is struggling to attract – and retain – Gen Z staff. Enter serial entrepreneur and hospitality tech wizard Alex Lamotte-Hysbergue, who’ll lead this enlightening workshop to help you rethink your ‘back office’ jobs, reduce grunt work, and make your teams happier and more productive in the process.

More than any workers before them, Gen Z – and the generation hot on their heels, Gen Alpha – are seeking meaningful employment that respects their individuality and personal quirks. This seems simple enough, until we consider the limitations of hospitality, which is struggling to attract – and retain – Gen Z staff. Enter serial entrepreneur and hospitality tech wizard Alex Lamotte-Hysbergue, who’ll lead this enlightening workshop to help you rethink your ‘back office’ jobs, reduce grunt work, and make your teams happier and more productive in the process.

Split into two sessions, a brief keynote followed by an immersive workshop, you’ll complete a short ‘pre-work’ project before coming to Master Pass (more details to follow very soon). Over 90 minutes, you’ll gain actionable deliverables to help you alleviate your operational challenges – from revenue management to HR – and make your biz a preferred workplace for Gen Z.

Close

For two decades, Diana Verde Nieto has guided companies towards sustainable economic growth and innovation. She even wrote the book on it (Reimagining Luxury: How to Build a Sustainable Future for Your Brand, released in January this year). Now, she’s coming to Master Pass to quite literally shift your mindset, so you can future-proof your business.

For two decades, Diana Verde Nieto has guided companies towards sustainable economic growth and innovation. She even wrote the book on it (Reimagining Luxury: How to Build a Sustainable Future for Your Brand, released in January this year). Now, she’s coming to Master Pass to quite literally shift your mindset, so you can future-proof your business.

You’ll discover:

What mindsets are, and why they’re key for growth
How to build a culture of growth and collaboration
How to incorporate Inclusive exclusivity as a growth strategy
How to create a mission driven growth strategy or activation, in a hands-on workshop

Close

Ever wished you could ask contemporary travel’s most prolific press absolutely anything? Enter the Reverse Press Conference at Master Pass by L.E/Miami. From what makes a truly headline-stealing story in 2024; to finding fresh angles when you’re all out of news; to whether you always need to pay for journalists’ flights, our five-strong panel are prepped and ready to answer all your thorniest questions.

Ever wished you could ask contemporary travel’s most prolific press absolutely anything? Enter the Reverse Press Conference at Master Pass by L.E/Miami. From what makes a truly headline-stealing story in 2024; to finding fresh angles when you’re all out of news; to whether you always need to pay for journalists’ flights, our five-strong panel are prepped and ready to answer all your thorniest questions.

Expertly moderated by Bashar Wali (legendary hotelier, entrepreneur and Founder & CEO of This Assembly and Practice Hospitality) you’ll leave with a crystal-clear understanding of how to best engage, and work with, the press moving forward.

Our all-star lineup of travel journalists will be revealed very shortly. In the meantime, if you’re a Master Pass holder – we recommend getting your questions prepped early doors…

Close

WHAT'S THE AGENDA?

12:00 – 17:00

20:00 – 23:00

09:00 – 09:30

09:30 – 10:15

10:15 – 11:00

11:00 – 11:30

11:30 – 12:50

12:50 – 14:30

14:30 – 15:00

15:00 – 16:30

16:30 – 17:00

17:00 – 18:00

18:00 – 19:30

09:00 – 12:55

13:00 – 14:30

14:30 – 17:30

17:30 – 18:30

09:00 – 17:30

19:00 – 23:00

*L.E/MASTER PASS EXCLUSIVE

01 / 08

Ready to master your industry? Let's do it.

L.E/ MASTER PASS

How does it work?

HIGHLY TAILORED, FUTURE-FOCUSED CONTENT: MASTER GEN Z.

Direct access to top-tier travel press, buyers and contemporary hospitality’s C-suite.

Problem solve with 50 hospitality leaders on your level.

SESSIONS

WHAT'S THE AGENDA?

MONDAY

TUESDAY

WEDNESDAY

THURSDAY